While visual design is a skill I enjoy, it’s rarely the focus of my work today. Most companies I collaborate with already have a visual language in place. Whether that's through a formal design system, an established brand identity, or a front-end framework that informs the UI direction, I work within those constraints.
My role is often more strategic, shaping product flows, surfacing user needs, prototyping interactions, and aligning teams. But when visual design is required, I deliver work that’s clean, efficient, and on-brand. Whether I’m extending an existing system or customizing a template to meet a business need, I’m focused on clarity, usability, and consistency.
I don’t believe in visual design for its own sake. I believe in design that helps users get their work done without friction, without distraction, and without reinventing the wheel.
“Efficient” might not be the flashiest word to describe visual design, but in complex product environments, it’s what moves things forward.
Below are a few examples where I contributed to the visual layer. Always with the user, the brand, and the business in mind.
Shaw Environmental & Infrastructure Web Site Redesign
New fees application process at Caliber Home Loans
Splash page for an investing firm
A concept design for the loan process on the business side
The careers page as part of a larger redesign project
